{"id":2669,"date":"2021-07-12T10:45:02","date_gmt":"2021-07-12T08:45:02","guid":{"rendered":"https:\/\/www.embalajesterra.com\/blog\/?p=2669"},"modified":"2023-07-20T12:57:40","modified_gmt":"2023-07-20T10:57:40","slug":"kelloggs-incorpora-el-codigo-navilens-a-su-packaging-para-hacerlo-mas-accesible-para-personas-con-discapacidad-visual","status":"publish","type":"post","link":"https:\/\/www.embalajesterra.com\/blog\/kelloggs-incorpora-el-codigo-navilens-a-su-packaging-para-hacerlo-mas-accesible-para-personas-con-discapacidad-visual\/","title":{"rendered":"Kellogg’s incorpora el c\u00f3digo NaviLens a su packaging para hacerlo m\u00e1s accesible para personas con discapacidad visual"},"content":{"rendered":"\n
La compa\u00f1\u00eda Kellogg’s anuncia y presenta el c\u00f3gio NaviLens, una tecnolog\u00eda innovadora para mejorar la accesibilidad al packaging de personas con discapacidad visual.<\/p>\n\n\n\n
Se estima que para el a\u00f1o 2022 todos los envases de cereales o snacks de Kellogg’s ya incorporar\u00e1n el nuevo c\u00f3digo en su embalaje.<\/p>\n\n\n\n
El c\u00f3digo desarrollado por la compa\u00f1\u00eda Espa\u00f1ola NaviLens permite por medio de QR y en una distancia de hasta 3 metros escanear el paquete.<\/p>\n\n\n\n
\u00bfC\u00f3mo funciona?, por medio de cuadrados de colores de alto contraste sobre un fondo negro podemos leer el c\u00f3digo situado en el paquete.<\/p>\n\n\n\n
Una vez acercamos el movil al embalaje autom\u00e1ticamente lee el c\u00f3digo y puede elegir o bien que sea le\u00eddo en voz alta o obtener informaci\u00f3n del producto (ingredientes, reciclaje o al\u00e9rgenos).<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
No es necesario escanear el c\u00f3digo, la innovaci\u00f3n se basa en que solo con acercar el m\u00f3vil al paquete permite leerlo de forma f\u00e1cil y muy c\u00f3moda.<\/p>\n\n\n\n
La nueva tecnolog\u00eda NaviLens ser\u00e1 incorporada en toda Europa para 2022, aunque ya podemos encontrarla en Barcelona, Madrid y Murcia.<\/p>\n\n\n\n
El pasado a\u00f1o 2020 se puso a prueba este nuevo c\u00f3digo, siendo todo un \u00e9xito, ahora es cuando comienza a implantarse.<\/p>\n\n\n\n
En todo el mundo hay algo m\u00e1s de 250 millones de personas con alg\u00fan tipo de ceguera o discapacidad visual, este nuevo packaging supone una gran innovaci\u00f3n mejora en su calidad de vida.<\/p>\n\n\n\n
Este nuevo c\u00f3digo permite ofrecer mayor independencia a las personas con discapacidad visual, facilitando que ellos mismos puedan comprar o elegir sus productos.<\/p>\n","protected":false},"excerpt":{"rendered":"
La compa\u00f1\u00eda Kellogg’s anuncia y presenta el c\u00f3gio NaviLens, una tecnolog\u00eda innovadora para mejorar la accesibilidad al packaging de personas con discapacidad visual. Se estima que para el a\u00f1o 2022…<\/p>\n","protected":false},"author":1,"featured_media":2672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[173],"tags":[],"class_list":["post-2669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-actualidad"],"yoast_head":"\n
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